We still have time to share the truth about circus cruelty with people before they buy tickets to Ringling Bros. at the Times Union Center. An easy way to reach a lot of people is to send a letter to the editor to your local newspaper. The opinion page is the second most read section of a newspaper, so you will have a very large audience!
Be timely – Capitalize on recent news and events, respond within 24 hours of a story if possible. Be sure to refer to the article or event you are responding to in the first sentence of the letter.
Keep it short and simple – Under 250 words ideally, even less if you can. Research the paper or magazine you are writing to see if they have a specific word limit. Keep your points clear and stick to one subject. Look at the editorial page of the publication you’re writing to and copy the format they normally print.
Think locally – Demonstrate how this issue effects you locally, and – if possible – mention lawmakers or news makers by name to ensure you get their attention.
Sign your letter. Include your name, address and telephone number. Papers may need to contact you if they are considering printing your letter. Don’t worry—they won’t print your phone or street address.
Follow-up. If the newspaper doesn’t call you, call them! Speak to the person in charge of letters to the editor (You should know who this is before writing your letter). Ask if they plan on printing your letter, and if not, ask if they have any feedback for you. Thank them for their time and feedback.
Here are some area newspapers with links to their LTE submission page:
The Post Star
The Times Union: Email letters to email@example.com.
The Saratogian: Email letters to firstname.lastname@example.org
The Adirondack Daily Enterprise
Troy Record: Email letters to email@example.com
If your letter gets published, be sure to send us the link so we can post it here!